Big Fella AKA Willie Sims. Father. Husband. Consummate Master of Ceremonies. Cook. Artist. Human. Big Fella hails from Detroit Michigan. Big Fella honed his entrepreneurial spirit by launching the public access cult classic, Cookin’ With Big Fella, “The Hustlin Gourmet” tv show. This spawned his first cookbook, “Cookin’ With Big Fella”. This garnered the attention of Jimmy Iovine of Apple, who signed Big Fella to a joint venture Agreement with Interscope/Universal. Big Fella started his company, Fellavision in 2007 to house his many endeavors. Fellavision works in the creative space creating music, TV and Film production and brokering deals in entertainment. Fellavision also has an Education and Events arm, dedicated to impacting the youth. Fellavision does Nashville’s official Juneteenth celebration, a Litteracy Festival for kids and an annual Tupac Festival. Big Fella is a creator and cultivator of talent who cares deeply for his community. His strive is to create a positive impact wherever he goes. Big Fella. Creative. Entrepreneur. Humanitarian.