Cesar Gueikian is Gibson’s President & CEO. He leads the Gibson senior leadership team of proven executives with broad experience in global brand building, product development, commercial solutions, marketing and media, production and operations, finance, and human resources. Cesar joined Gibson in November of 2018, and since then, has been finding pioneering solutions for brand momentum, team development, product innovation, media evolution, direct to consumer shifting and profitable business growth. In his role at Gibson, he merges his business background with his life-long passion for music, guitars and especially Gibson guitars.

Cesar has been instrumental in the resurgence of Gibson and setting a new strategy centered around instruments, sound, and media. He created the Gibson Labs to leverage Gibson’s iconic past of innovation and drive it into the future across brands and categories. He expanded Gibson into the media space, launching Gibson TV to bring new original content to music lovers around the world, Gibson Records partnering with Gibson artists to bring their music to the world​ and keep Gibson culturally engaged and connected to music​.

An accomplished musician, guitarist and songwriter, Cesar picked up his first guitar at the age of 10 and performs an eclectic range of music genres. Over the last 25 years he has performed and recorded with several bands in stadiums and arenas around the world. He was co-written a released singles with several artists, such as “I Can Breathe” co-written with Slash and Duff McKagan from Guns N’ Roses, and “Deconstruction” together with Serj Tankian from System of A Down, featuring Tony Iommi from Black Sabbath. 

https://open.spotify.com/artist/0oAV1TRT03wZlwmLzaRf60?si=cISW4j7QRQex2eb1iFqydw 

He is an avid collector of vintage guitars, with a collection that includes over 160 guitars, most of which are Gibson guitars that are actively used in the development of the Gibson Original, Historic and Vault Collections. 

Cesar earned a B.A. in Business from Universidad de San Andres, Buenos Aires, Argentina and an M.B.A. from The University of Chicago focused on Analytic Finance and Economics. 

He lives in Nashville, TN with his wife, three children and two dogs. Cesar and his wife are fully integrated in the community, engaging in, and leading numerous philanthropic projects both personally and through Gibson Gives, to better the lives of others, support music and inspire and change lives through music.